Chua Thian Poh Community Leadership Programme (CTPCLP) conducted a simple brand exercise with FANTASTIC. The logo revolves around using bars as an allegory for the programme as the building blocks of leadership. The system also allowed the philanthropist and programme to be grouped in a clear way.

The colour for CTPCLP created a distinct look but also a meaningful yet different connection between the use of royal purple.

CTPCLP-1
Inspired by the notion of the building block of leadership.
CTPCLP-3
The generative stacked system creates distinction and a dynamic look.

2016 | National University of Singapore