Telling Google’s business strategy through the now infamous “Google Doodles”, the publication collateral stands out from other business booklets. The design continues Google’s art direction of using simple and friendly graphics that were fun yet straightforward. Google’s brand colours were also utilised to separate the different sections of their business strategy and are incorporated into the different doodles.

Spread 02-2
Win moments that matter: Blue illustrations relate to science and technology
Spread 03-2
Enable better decisions: Green illustrations relate to social media and hands
Spread 04-3
Constantly innovate:  Red illustrations related to sports and exercise

Illustration Closeups

2013 | Google Singapore | with BLACK