Samaritans of Singapore – a non-profit agency that focuses on crisis intervention and suicide prevention – developed a resource book that gives insights and tips for people with mental distress. FANTASTIC was engaged to reposition and redesign the publication with an experience that showed empathy and hope.
It began from renaming the publication from ‘Resource Booklet’ to ‘Support Handbook’ – derived from the support groups that are essential counterpart to the material. The cover features SOS’ icon integrated into the title and a cover illustration using the brand colours. The design is inspired by its mission “[to] be an available lifeline to anyone in crisis”.
The publication features complementary colours and lifestyle illustrations that vary from chapter to chapter tied together with its humanistic qualities. With the magazine-style typesetting, warm serif font and layout, the overall publication feels nuanced, personable and approachable.